The VinePair Podcast: We’re Looking for Wine Marketers in the Wrong Places

For years, members of the trade and the press have wondered why the wine industry is so slow to adapt to new marketing strategies. Wine marketers continue to rely on the same playbooks and limit their outreach to legacy publications. Why can’t they be more nimble? While discussing the topic with other industry members at a recent event, The Quench Report writer Matt Rice decided to find the issue’s root cause. He researched where beverage marketers across wine, beer, and spirits verticals spent the majority of their careers. The article The VinePair Podcast: We’re Looking for Wine Marketers in the Wrong Places appeared first on VinePair.