The VinePair Podcast: Why Are Restaurateurs Courting the Ultra-Wealthy?
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April 28, 2026
The recent opening of Simon Kim’s new restaurants and bars in Midtown Manhattan sent New York City’s food media world abuzz. He’s taken over a massive property situated at 550 Madison Ave. in a neighborhood not necessarily known for its culinary scene. Many have wondered what Kim, the famed restaurateur behind COTE, which has added four outposts around the world since its 2017 debut, would bring to the newly opened location and his additional concept Bar Chimera. No doubt, Kim is a smart businessperson. Midtown is a neighborhood rife with corporate offices where deep-pocketed locals and commuters flock every day.
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