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  "path": "/booze-news/pernod-ricard-brown-forman-discuss-merger-acquisition/",
  "publishedAt": "2026-03-26T20:30:34.000Z",
  "site": "https://vinepair.com",
  "tags": [
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    "news",
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    "spirit",
    "Reports: Pernod Ricard Held Acquisition, Merger Talks with Brown Forman",
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  "textContent": "Pernod Ricard is in talks to merge with or acquire Brown-Forman. Bloomberg reported today that the two are engaged in “initial discussions” about a possible acquisition or “combination.” A source familiar with the matter told Reuters today that the French and American spirits giants are exploring a potential merger. Brown-Forman shares skyrocketed by 21 percent following the Bloomberg report before closing the day up 9.58 percent. Pernod Ricard’s shares finished the day down 7 percent. The move would combine two of the world’s largest spirits producers.\n\nThe article Reports: Pernod Ricard Held Acquisition, Merger Talks with Brown Forman appeared first on VinePair.",
  "title": "Reports: Pernod Ricard Held Acquisition, Merger Talks with Brown Forman"
}