Introducing The Goldwell Glow Up: A New Era Of Color Powered By Stylists

Goldwell proudly unveils the relaunch of its brand with the Goldwell Glow Up, marking a bold new era for the professional hairdressing industry. More than a rebrand, the Glow Up is a recommitment: to stylists, to salons and to the future of color. When Hans Erich Dotter started Goldwell in 1948, his vision was to create a company focused on the professional hairdressing industry, and to rebuild a feeling of beauty in the people around him. For over 75 years, Goldwell has stood as a trusted salon-first partner, renowned for professional color expertise and relentless innovation. Now, Goldwell launches its new brand campaign, ‘Color the Future’ – bringing together the new brand purpose. The Glow Up brings stylists even closer to the heart of the brand, co-creating the future of color through its campaign pillars: COLOR COLAB: CO-CREATING WITH STYLISTS With the launch of Color CoLAB, Goldwell introduces a framework in which creativity and collaboration drive innovation. Stylists are invited to test, refine and shape everything from new services to campaigns and education in partnership with the brand. The result: products and ideas developed not just for stylists, but with them — living proof of Goldwell’s People Powered Color philosophy. …