Goldwell Announces its 2026 Color of the Year, Bellini

Goldwell has unveiled its 2026 Color of the Year, Bellini, a peachy pink shade that radiates optimism and expresses the brand’s vision of colour as a vessel for creativity, connection and transformation. Launched with the brand’s Color CoLAB, a program that enables stylists to work with the brand to test, refine and shape upcoming services, campaigns and education, Bellini was developed in collaboration with international colourists Salomé De Wet, Zachary Norman, Peter Wu and Neil Barton. The new shade, which arrives just in time for Valentine’s Day, also marks the start of the brand’s new Goldwell Glow Up relaunch—an exciting era for the brand, which is centred around its commitment to stylists, salons and the future of hair colour—with a new logo and campaign visuals. For more than 75 years, Goldwell has valued its partnership with salon professionals by providing innovation and expertise, showcasing the importance of this collaboration in its latest brand campaign, Color the Future.