Goldwell Enters its Next Era with the Launch of Colorance Gloss Tones—10-Minute Hair Colour with 17 New Shades

From unveiling the brand’s latest “glow up” to its Color of the Year, Goldwell has kicked off 2026 with a bang! To continue the momentum, the brand invited 200 local hairstylists, salon owners, educators and influencers to a special launch event on March 1, 2026, at Valerie Toronto at Hotel X, to celebrate the new Colorance Gloss Tones, which have been upgraded to offer high-shine, healthy-looking results in just 10 minutes. With its acidic IntraLipid-infused formula that repairs damage by regenerating lost lipids in the hair, the demi-permanent express colour also contains built-in metal neutralizers for brilliant colour and shine. The event also celebrated the addition of 17 new red and brown shades to the Colorance Gloss Tones portfolio for a total of 37 intermixable shades. Among the attendees was Kao Canada’s leadership team including Michael Parsons, division vice-president of commercial strategy and planning for the Americas, Kathy Reilly, senior associate director of education, Nadia Mitro, marketing leader, and Laura de Sousa, senior sales manager. “As a colourist myself, what excites me about the 17 new shades and these shade families is that Gloss Tones is no longer considered a toner service,” says Reilly. “This is truly a full and […]