Patagonia Strategy Playbook: 8 Lessons from their SWOTHow does a brand tell customers not to buy its products, yet build a billion-dollar empire? We break down Patagonia's SWOT analysis to reveal 8 counter-intuitive strategic lessons. StrategyPunk·Apr 24·8 min readSWOTTOWS matrixPatagonia_SWOT_StrategyPunkPatagonia SWOT Diagnostic PDFPatagonia_SWOT_StrategyPunk.pdf166 KBdownload-circle