Kai (Your Shopify SEO Guy)

I'm Kai, your Shopify SEO Guy. I help Shopify merchants increase their revenue with SEO. Are you a merchant (or agency) looking to boost revenue and organic traffic? Check out my free resources, videos, and tools posted below and at doubleyourecommerce.com

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Longform Stories

Your traffic dropped and nobody can tell you why

When your Shopify store's traffic drops and nobody can explain why, the answer is almost always buried in the technical details that nobody's looked at closely enough.

Apr 7·3 min read·486 words

Your Collection Pages Convert at 5x — But They're Starved for Traffic

Collection pages convert at 4-7x the rate of product pages, but most Shopify stores barely invest in collection SEO. Here's how to fix that.

Apr 6·2 min read·204 words

Before Black Friday: fix this one SEO mistake

Most Shopify stores get collection SEO wrong. Fix this one mistake before Black Friday to rank for high-value search terms.

Sep 3·3 min read·440 words

Market Research for Content Creation

Discover the 'Sales Safari' method for researching your audience's language, pain points, and content preferences before creating content.

Mar 18·3 min read·486 words

The biggest SEO opportunities most Shopify stores ignore

Collection pages are the biggest missed SEO opportunity for most Shopify stores. Learn simple tweaks that boost rankings and conversions.

Feb 5·1 min read·165 words

Boost Your BFCM Sales with This Simple Pop-Up Strategy

How to set up a 'polite' exit-intent pop-up that targets qualified visitors and drives more sales during Black Friday/Cyber Monday.

Oct 11·3 min read·595 words

Ready for BFCM? Get Your Organic Marketing Done for You!

A done-for-you BFCM marketing service covering website content, email campaigns, social posts, and SEO optimizations for Shopify stores.

Oct 8·2 min read·233 words

Best Shopify SEO Apps: Do You Need One? (2026)

Wondering what the best Shopify SEO apps are? Most aren't worth it. Here's what actually works for new and growing Shopify stores.

Sep 26·4 min read·735 words

Unbound Merino does collection descriptions really well!

See how Unbound Merino uses well-crafted collection descriptions to strengthen their Shopify SEO, with actionable takeaways.

Sep 13·5 min read·994 words

'Do Less' SEO

Skip the overwhelming SEO checklist. Six high-impact, low-effort SEO tactics that deliver better results for ecommerce stores.

Sep 10·4 min read·767 words

Refer a Shopify Merchant to Double Your Ecommerce

Merchant Referrals

Apr 11·6 min read·1093 words

Free SEO Keyword Spreadsheet for Shopify Stores

Get keyword opportunities with this free SEO keyword spreadsheet. Connects to Google Search Console to find quick wins for your Shopify store.

Apr 10·5 min read·942 words

Media & Interviews

Presentations, webinars, and podcast appearances on Shopify SEO.

Apr 10·3 min read·497 words

Shopify Keyword Research Simplified - Virtual Shopify Meetup

Watch this Virtual Shopify Meetup presentation on finding keyword opportunities in Google Search Console data using free tools.

Mar 7·1 min read·178 words

'We saw a significant increase in traffic to our website and online sales'

How jojo+lo Pickleball Wear saw significant growth in organic traffic and online sales through a series of SEO projects.

Jan 17·3 min read·455 words

How to track your top keyword rankings with this free app

Track up to 500 keyword rankings for free using Rank Tracker, a simple tool powered by your Google Search Console data.

Dec 15·4 min read·770 words

How Shopify collections can grow your SEO

Shopify collections are an untapped SEO asset. Learn how to use them to target niche keywords and grow organic traffic.

Nov 17·7 min read·1218 words

How to build your presence with your target market and grow your traffic

Two ingredients for growing your Shopify store: building presence with a specific target market and creating evergreen content.

Jun 9·5 min read·814 words

How to find exactly where a page ranks in Google (without counting)

A simple browser setup that lets you instantly see where any page ranks in Google's top 100 results — no manual counting needed.

Apr 13·3 min read·449 words

Why your Shopify product won't rank in Google (and what to do about it)

Find out why your Shopify product page isn't ranking for competitive keywords and learn how to target terms you can actually win.

Feb 2·4 min read·650 words

SEO for Shopify Collections

A tactical guide to optimizing Shopify collection pages for SEO, covering titles, descriptions, and internal linking.

Dec 4·4 min read·705 words

Better Than Average Shopify Collection Descriptions

Learn why Shopify collection descriptions matter for SEO and how to write ones that help your pages rank higher in Google.

Aug 30·11 min read·2022 words

How's your Search UX?

Audit your store's Search UX — the full experience from Google results to checkout — and find what's costing you clicks and sales.

Jul 2·3 min read·481 words

What's the future of Shopify marketing?

The future of ecommerce marketing is content. Four reasons why content-driven brands will outperform the competition.

Jun 22·4 min read·693 words

Page Keyword Audit Spreadsheet

A free Google Sheets template for tracking ranking factors during page-level keyword audits of your Shopify store.

Aug 30·1 min read·59 words

Outreach Tracking Spreadsheet

A free Google Sheets template to track your link building outreach — including contact status and earned links.

Aug 30·1 min read·75 words

Simple (yet powerful) SEO Tips for Your Shopify Store

Watch this PDX Shopify Meetup presentation covering practical SEO tips, search UX, and what Google looks for in your store.

Aug 30·1 min read·75 words

Big Frickin’ Coupon Month

“Prepare for Black Friday Cyber Monday by segmenting your email list and engaging customers early — before the big discount days arrive.”

Nov 12·2 min read·304 words

Two Pounds of Personality

Build an omnipresent brand by creating artifacts — reviews, interviews, guest posts, and more — that make customers feel like they already know you.

May 22·3 min read·420 words

Shopify Niche Celebrity

Become the go-to brand in your niche by building proof, visibility, and trust that no competitor can replicate.

May 22·3 min read·475 words

How To Avoid The Negative Effects Of A Shopify Store Rebrand

A Shopify rebrand can destroy rankings and traffic overnight. Learn how to change your domain or brand name without losing SEO value.

Feb 22·6 min read·1009 words

What questions should you ask an SEO consultant before you hire them?

Key questions to ask any SEO consultant before hiring them, from backlink strategy to competitor analysis and link building plans.

Feb 22·2 min read·353 words

Is Shopify Bad for SEO?

Shopify is not worse for SEO. Learn the three major factors that actually determine your store's Google rankings and traffic.

Feb 22·3 min read·470 words

Link Building For New (or 'boring') Ecommerce Businesses

Practical link building strategies any ecommerce store can use today, even if your products feel 'boring.' Includes giveaways, interviews, and more.

Feb 22·8 min read·1454 words

Shopify Contributing Author

A collection of articles Kai Davis has contributed to the official Shopify Partners blog on SEO and ecommerce topics.

Feb 22·1 min read·47 words

E-commerce Success: 40+ Experts Share Their Knowledge

40+ ecommerce experts share their top advice for building a successful online store in this roundup from FE International.

Feb 22·1 min read·46 words

Brutally Honest SEO Advice for Ecommerce Entrepreneurs

Kai Davis joins the Unofficial Shopify Podcast to share no-nonsense SEO advice tailored to ecommerce entrepreneurs.

Feb 22·1 min read·47 words

On-Page SEO Audit Checklist

“A step-by-step checklist covering the ten major on-page ranking factors to audit and optimize for any page on your store.”

Feb 22·11 min read·2184 words

How do I get more traffic to my store?

A step-by-step guide to earning high-quality, relevant backlinks that drive real traffic to your ecommerce store.

Feb 22·9 min read·1678 words

Is SEO Dead?

SEO is not dead — it has evolved. Learn why old-school tactics like buying links no longer work and what to focus on instead.

Feb 4·4 min read·750 words

Ask Kai: What should I do to promote a great article, product, or course?

A practical framework for promoting articles, products, or courses through digital outreach and relationship building.

Jan 22·12 min read·2291 words

Case Study — 300% Growth in eCommerce Traffic for The Kewl Shop

How a digital outreach campaign helped The Kewl Shop grow organic search traffic by over 300% through relationship-based link building.

Dec 8·4 min read·702 words

Authority Interviews

Learn how text interviews can build authority, earn backlinks, and drive traffic to your ecommerce site — plus a step-by-step process.

Oct 29·5 min read·922 words

Unofficial Shopify Podcast: eCommerce SEO

Kai Davis discusses ecommerce SEO strategy, link building, and digital outreach on the Unofficial Shopify Podcast. Full transcript included.

Sep 26·24 min read·4616 words