Simple (yet powerful) SEO Tips for Your Shopify Store

I was invited to present to the PDX Shopify Meetup (hosted by Ilana Davis, no relation). Here's the full video from the event. I think you'll enjoy this look at SEO, Search UX, and how to make sure you're doing what Google is looking for. https://www.youtube.com/watch?v=nAVDNZn9akU