{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigj3i6rsjak53hnatwr6tt7pt3ndy2pqpnlxb5pe43tvsviwc74su",
    "uri": "at://did:plc:zndq4w2oexr7a5wiwfxnaamu/app.bsky.feed.post/3mfotnrvrdv62"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiangxtipsr5t47hnsjrtzffvaju7g4tgofgawiq4swvj6q6f3wq5u"
    },
    "mimeType": "image/png",
    "size": 487298
  },
  "description": "Learn how to achieve explosive growth in your business with a powerful combination of product-led and sales-led strategies. Join us as we discuss pricing and packaging strategies that have helped companies go from 0 to over $100 million in annual recurring revenue. Discover the secrets to targeting ",
  "path": "/pricing-and-packaging-plg-and-sales-led-growth-from-0-to-100m-arr/",
  "publishedAt": "2026-02-25T13:58:34.000Z",
  "site": "https://www.productmarketingalliance.com",
  "textContent": "Learn how to achieve explosive growth in your business with a powerful combination of product-led and sales-led strategies. Join us as we discuss pricing and packaging strategies that have helped companies go from 0 to over $100 million in annual recurring revenue. Discover the secrets to targeting and engaging SMB audiences while also capturing the attention of larger enterprises. Our expert speaker, a principal product manager, will share insights on building successful go-to-market initiatives and leveraging product partnerships. Don't miss this opportunity to gain valuable knowledge and take your business to new heights!\n\nRaphael Assaraf, Principal Product Marketing Manager, Aircall",
  "title": "Pricing and packaging - PLG and Sales-led growth from 0 to $100M+ ARR",
  "updatedAt": "2026-02-25T13:58:34.000Z"
}