persona

This Schön! editorial is a photo story that explores the tension between the socially constructed self and the emotions concealed beneath it. Using portraiture as its central form, the series moves beyond conventional representation, presenting each model as both an outward performance and an inward condition. Through the pairing of full-body and close-up portraits, unchanged facial expressions become markers of consistency and restraint, while subtle gestures and atmosphere reveal suppressed emotions beneath the surface. Minimal visual intervention and controlled composition create a quiet yet emotionally charged space where identity appears both stable and fragmented. Rather than documenting individual character, PERSONA reflects on how social expectations shape self-presentation, inviting a reconsideration of authenticity, concealment, and the boundaries between public and private identity. photography. Masashi Shimura fashion. Sora Maeda model. Freesia @ TOKYO REBELS, Jolien B @ Bravo Models Tokyo, Pak + Sota Nakagawa @ TOMORROW TOKYO, You @ MAGMA Model Management hair. Shota Horide make up. Yuki Suzuki location. Tokyo The post persona appeared first on Schön! Magazine.