prada | the re-nylon 2026 campaign

Prada has used nylon since the seventies, treating it as a radical alternative to traditional luxury materials. Now, the Italian brand is returning to the water for its latest Re-Nylon campaign. Launched in 2019, the collection includes accessories and ready-to-wear built on a circular system. Plastic waste from landfills and the sea is purified and turned back into its original state. This process of depolymerisation and re-polymerisation creates a regenerated textile that can be recycled infinitely without losing any quality. Every piece in the range uses this 100% recycled fibre, proving that virgin plastic is no longer necessary for high-end production. Avengers buddies Benedict Cumberbatch and Letitia Wright have joined the project for a series of documentary episodes produced with National Geographic CreativeWorks. The first episode, ‘Stewards of the Ocean: Japan,’ follows Cumberbatch to the Izu Peninsula to meet the Sakana-kun Exploration Team. A second film features Wright in Oahu, Hawaii, exploring how local communities are protecting marine ecosystems. These films treat the ocean as a protagonist, showing how human action has a direct impact on the health of the sea. By focusing on education and scientific research, the brand is looking towards a future where the preservation of... Read more » The post prada | the re-nylon 2026 campaign appeared first on Schön! Magazine.