{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidpltp7ryvkknccuoz5x7l65kiz7qyvlmf3q6wgtzc5oibzagygsy",
    "uri": "at://did:plc:ywyy2zmryloiy2atgislgwh4/app.bsky.feed.post/3mhtmzuuhe7p2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreigfmq5lap7ta44ha4ec6xiufenbgyuldzlsmsyccuvrbcpv73nkva"
    },
    "mimeType": "image/png",
    "size": 272926
  },
  "path": "/prada-the-re-nylon-2026-campaign/",
  "publishedAt": "2026-03-24T19:00:31.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Benedict Cumberbatch",
    "fashion",
    "Gennaro Costanzo",
    "Letitia Wright",
    "luxury",
    "menswear",
    "National Geographic CreativeWorks",
    "Prada",
    "Re-Nylon 2026",
    "SEA BEYOND",
    "sustainable",
    "UNESCO",
    "womenswear",
    "Read more »",
    "prada | the re-nylon 2026 campaign",
    "Schön! Magazine"
  ],
  "textContent": "Prada has used nylon since the seventies, treating it as a radical alternative to traditional luxury materials. Now, the Italian brand is returning to the water for its latest Re-Nylon campaign. Launched in 2019, the collection includes accessories and ready-to-wear built on a circular system. Plastic waste from landfills and the sea is purified and turned back into its original state. This process of depolymerisation and re-polymerisation creates a regenerated textile that can be recycled infinitely without losing any quality. Every piece in the range uses this 100% recycled fibre, proving that virgin plastic is no longer necessary for high-end production. Avengers buddies Benedict Cumberbatch and Letitia Wright have joined the project for a series of documentary episodes produced with National Geographic CreativeWorks. The first episode, ‘Stewards of the Ocean: Japan,’ follows Cumberbatch to the Izu Peninsula to meet the Sakana-kun Exploration Team. A second film features Wright in Oahu, Hawaii, exploring how local communities are protecting marine ecosystems. These films treat the ocean as a protagonist, showing how human action has a direct impact on the health of the sea. By focusing on education and scientific research, the brand is looking towards a future where the preservation of... Read more »\n\nThe post prada | the re-nylon 2026 campaign appeared first on Schön! Magazine.",
  "title": "prada | the re-nylon 2026 campaign"
}