tommy jeans | the spring 2026 campaign

Shoreditch has always been a bit of a melting pot for anyone trying to carve out their own space, so it makes sense that Tommy Hilfiger brought his latest vision to the brick-lined streets of East London. The Spring 2026 collection arrives with a certain urgency, bringing a scrap of American heritage to the pavements of E1. “Spring 2026 is about letting the city set the rhythm, and London’s energy brings a new edge to Tommy Jeans,” says Hilfiger. “We’ve reimagined classic American denim with fresh, street-ready energy. Lived-in washes, bold graphics, and transitional jackets capture the spirit of today, while staying true to the Tommy Jeans heritage.” The campaign features a group of people who represent the global sprawl of culture today, all seen taking selfies on the streets. K-Pop star Jang Won Young returns once again, joined this time by South London’s breakout singer Cat Burns and the F1 Academy driver Alba Larsen, alongside a talented crew that includes James Lee, Argentinian actor Franco Masini and Gaius Okami. There is a real focus on character in the clothes this season. Thrift and repair denim takes centre stage, with visible mends and vintage-style fades. Ecru denim adds a bit... Read more » The post tommy jeans | the spring 2026 campaign appeared first on Schön! Magazine.