tommy hilfiger | the spring 2026 campaign

The gold-embossed invite of the season has officially landed. Tommy Hilfiger has turned his Palm Beach estate into a sun-soaked headquarters for a new era of classic prep, proving that after forty years, his circle only gets more iconic. “This campaign is about what I love most – bringing people together. It’s that feeling of opening the doors, creating a moment and watching different creative energies connect in one place,” he says. And the designer surely isn’t lying. Captured by Lachlan Bailey, with a film by Roman Coppola, the campaign snapshots the world’s most stylish guest list during a private garden party: real-life power couple Patrick Schwarzenegger and Abby Champion bring an authentic chemistry to the frame, following their previous appearance in his Autumn 2024 debut. “Patrick and Abby represent the next generation of Classic American Cool: confident, effortless and always themselves,” Hilfiger points out. The ‘White Lotus’ star notes that Hilfiger is the ultimate host and there is always a relaxed feeling the moment you walk in. “Abby and I loved being part of this campaign – it feels like a genuine snapshot of how he lives, dresses and connects with the people around him,” he says. Fashion, Art,... Read more » The post tommy hilfiger | the spring 2026 campaign appeared first on Schön! Magazine.