fila aw26 | luxury sportism

The return of Fila to the Milanese runway felt like a long-awaited homecoming, marking also its 115th anniversary. It has been exactly seven years since the historic Italian brand last held a show in the city and this Autumn/Winter 2026 presentation marked a significant shift in its creative ambition. Alistair Carr took the lead as creative director, unveiling a collection that he named ‘Fila Milano,’ and aptly so since it reflected a celebration of Milan itself. Carr looked back at the company’s origins in Biella, which date back to 1911, but placed that history within the fast pace of a contemporary metropolis. He mined the extensive archives, nodding to the era when the label clothed tennis legends, yet reconfigured those memories for the present day. The clothes were built for a world where different generations and backgrounds overlap in the street – just like they did on the runway. Global brand ambassador Han So-hee was joined in the front row by Barbara Palvin and Dylan Sprouse. Their presence underscored the wide appeal of a house that has successfully navigated the transition from pure sportswear to a global lifestyle powerhouse. Carr focused on a concept he described as ‘luxury sportism,’ aiming... Read more » The post fila aw26 | luxury sportism appeared first on Schön! Magazine.