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  "path": "/fila-aw26-luxury-sportism/",
  "publishedAt": "2026-03-04T11:00:01.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "Alistair Carr",
    "Autumn/Winter 2026",
    "fashion",
    "Fila",
    "Fila Milano",
    "Gennaro Costanzo",
    "Han So-hee",
    "Italian Sportswear",
    "Luxury Sportism",
    "menswear",
    "Milan Fashion Week",
    "womenswear",
    "Read more »",
    "fila aw26 | luxury sportism",
    "Schön! Magazine"
  ],
  "textContent": "The return of Fila to the Milanese runway felt like a long-awaited homecoming, marking also its 115th anniversary. It has been exactly seven years since the historic Italian brand last held a show in the city and this Autumn/Winter 2026 presentation marked a significant shift in its creative ambition. Alistair Carr took the lead as creative director, unveiling a collection that he named ‘Fila Milano,’ and aptly so since it reflected a celebration of Milan itself. Carr looked back at the company’s origins in Biella, which date back to 1911, but placed that history within the fast pace of a contemporary metropolis. He mined the extensive archives, nodding to the era when the label clothed tennis legends, yet reconfigured those memories for the present day. The clothes were built for a world where different generations and backgrounds overlap in the street – just like they did on the runway. Global brand ambassador Han So-hee was joined in the front row by Barbara Palvin and Dylan Sprouse. Their presence underscored the wide appeal of a house that has successfully navigated the transition from pure sportswear to a global lifestyle powerhouse. Carr focused on a concept he described as ‘luxury sportism,’ aiming... Read more »\n\nThe post fila aw26 | luxury sportism appeared first on Schön! Magazine.",
  "title": "fila aw26 | luxury sportism"
}