louis vuitton | the 130th anniversary campaign

Louis Vuitton is in a celebratory mood for 2026. The Maison marks the 130th anniversary of its Monogram by launching a new campaign that explores the personal connections between global ambassadors and the icons they carry. This year-long tribute serves as a testament to a 130-year journey where heritage and modernity meet. Since 1854, the House has maintained a commitment to fine craftsmanship and the creative audacity of its founder. Photographer Glen Luchford and director Roman Coppola capture a series of narratives that frame these bags as lifelong travelling companions. The faces featured are as iconic as the bags themselves, reflecting the deep-rooted relationships these stars have built with the Maison over years of front-row appearances and red-carpet moments. House Ambassador Zendaya introduces the chapter with the Speedy, a design that debuted in the early 1930s as a versatile piece of soft luggage. It became a symbol of freedom and received its Monogram canvas update in 1959. The bag has since served as a surface for various artistic reinterpretations that reflect her own dynamic lifestyle. Zendaya has often turned to Louis Vuitton for her most transformative career milestones, making her a natural fit for a bag defined by movement and... Read more » The post louis vuitton | the 130th anniversary campaign appeared first on Schön! Magazine.