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  "path": "/louis-vuitton-the-130th-anniversary-campaign/",
  "publishedAt": "2026-02-05T16:00:38.000Z",
  "site": "https://schonmagazine.com",
  "tags": [
    "news",
    "130Th Anniversary",
    "Alma",
    "Catherine Deneuve",
    "fashion",
    "Gennaro Costanzo",
    "Glen Luchford",
    "Hoyeon",
    "Liu Yifei",
    "Louis Vuitton",
    "Monogram",
    "Neverfull",
    "NOE",
    "Roman Coppola",
    "Speedy",
    "Zendaya",
    "Read more »",
    "louis vuitton | the 130th anniversary campaign",
    "Schön! Magazine"
  ],
  "textContent": "Louis Vuitton is in a celebratory mood for 2026. The Maison marks the 130th anniversary of its Monogram by launching a new campaign that explores the personal connections between global ambassadors and the icons they carry. This year-long tribute serves as a testament to a 130-year journey where heritage and modernity meet. Since 1854, the House has maintained a commitment to fine craftsmanship and the creative audacity of its founder. Photographer Glen Luchford and director Roman Coppola capture a series of narratives that frame these bags as lifelong travelling companions. The faces featured are as iconic as the bags themselves, reflecting the deep-rooted relationships these stars have built with the Maison over years of front-row appearances and red-carpet moments. House Ambassador Zendaya introduces the chapter with the Speedy, a design that debuted in the early 1930s as a versatile piece of soft luggage. It became a symbol of freedom and received its Monogram canvas update in 1959. The bag has since served as a surface for various artistic reinterpretations that reflect her own dynamic lifestyle. Zendaya has often turned to Louis Vuitton for her most transformative career milestones, making her a natural fit for a bag defined by movement and... Read more »\n\nThe post louis vuitton | the 130th anniversary campaign appeared first on Schön! Magazine.",
  "title": "louis vuitton | the 130th anniversary campaign"
}