Kraft Heinz pushes iconic dessert brand into the natural ingredients era

Jell-O has long been one of the most recognisable brands in the American grocery aisle. Its brightly coloured gelatin desserts helped define generations of family snacks, school lunches and childhood treats. Now, the Kraft Heinz owned brand is undergoing one of its most significant product transformations in decades. The company has launched Jell-O Simply, a new range made without synthetic colours or artificial sweeteners. The move reflects a broader shift taking place across the packaged food The post Kraft Heinz pushes iconic dessert brand into the natural ingredients era appeared first on FoodChain Magazine.