Inside PepsiCo’s Super Bowl Playbook (Ft. PepsiCo Chief Marketing Officer Mark Kirkham)

Episode 118: Today, Ann digs into e.l.f. Beauty’s earnings to gauge the impact of Hailey Bieber’s Rhode, a year after e.l.f. bought the celebrity brand for a billion dollars in the thick of tariff turmoil. Then, Ann is joined by PepsiCo CMO Mark Kirkham for a sneak peak inside the company’s advertising playbook going into Super Bowl weekend (hint: it features a polar bear). Finally, we look at today’s market movers, including the public debut of Bob’s Discount Furniture… ticker: BOBS.