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  "path": "/videos/brewmarkets-inside-pepsicos-super-bowl-playbook-ft-pepsico-chief-marketing-officer-mark-kirkham/",
  "publishedAt": "2026-02-05T22:10:20.000Z",
  "site": "https://nebula.tv",
  "tags": [
    "Money",
    "News"
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  "textContent": "\n\nEpisode 118: Today, Ann digs into e.l.f. Beauty’s earnings to gauge the impact of Hailey Bieber’s Rhode, a year after e.l.f. bought the celebrity brand for a billion dollars in the thick of tariff turmoil. Then, Ann is joined by PepsiCo CMO Mark Kirkham for a sneak peak inside the company’s advertising playbook going into Super Bowl weekend (hint: it features a polar bear). Finally, we look at today’s market movers, including the public debut of Bob’s Discount Furniture… ticker: BOBS.",
  "title": "Inside PepsiCo’s Super Bowl Playbook (Ft. PepsiCo Chief Marketing Officer Mark Kirkham)"
}