Pakistan’s OTT Industry shifts toward Integrated Advertising Ecosystems for Audience Growth

KARACHI – As Pakistani brands compete for audience attention in an increasingly fragmented digital landscape, ecosystem advertising inside super apps is gaining momentum as an effective way to reach highly engaged mobile users. A recent campaign delivered by one of Pakistan’s leading OTT streaming platforms tapmad, Karachi-based agency Jack of Digital, and Yango Ads, the […] The post Pakistan’s OTT Industry shifts toward Integrated Advertising Ecosystems for Audience Growth appeared first on Daily Pakistan English News.