{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreihifxceroyyyhcjktvccb3gpjsqemgl5o44xiom3tk2jsh2km6agm",
    "uri": "at://did:plc:xvi7nf3nkptowzsod4bh2mek/app.bsky.feed.post/3mnz6kevk7ov2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreigo67djhx7rybscnmcr4igoqqihivrwvxu7xgo6zdx5h5ramosxmm"
    },
    "mimeType": "image/jpeg",
    "size": 154497
  },
  "path": "/11-Jun-2026/pakistans-ott-industry-shifts-toward-integrated-advertising-ecosystems-for-audience-growth",
  "publishedAt": "2026-06-11T11:09:18.000Z",
  "site": "https://en.dailypakistan.com.pk",
  "tags": [
    "Business",
    "Pakistan’s OTT Industry shifts toward Integrated Advertising Ecosystems for Audience Growth",
    "Daily Pakistan English News"
  ],
  "textContent": "KARACHI – As Pakistani brands compete for audience attention in an increasingly fragmented digital landscape, ecosystem advertising inside super apps is gaining momentum as an effective way to reach highly engaged mobile users. A recent campaign delivered by one of Pakistan’s leading OTT streaming platforms tapmad, Karachi-based agency Jack of Digital, and Yango Ads, the […]\n\nThe post Pakistan’s OTT Industry shifts toward Integrated Advertising Ecosystems for Audience Growth appeared first on Daily Pakistan English News.",
  "title": "Pakistan’s OTT Industry shifts toward Integrated Advertising Ecosystems for Audience Growth"
}