Eric Ries
De Programmatica Ipsum [Unofficial]
March 2, 2026
What if I told you that your startup can avoid making a product, it just needs to suggest that it might make a product and see if anybody agrees to buy it? You might think your humble author to be mad. What if I told you that a former CTO of a startup that never managed an exit wrote that on a blog, and then again in a book?
Discussion in the ATmosphere