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  "path": "/eric-ries/",
  "publishedAt": "2026-03-02T03:00:02.000Z",
  "site": "https://deprogrammaticaipsum.com",
  "textContent": "What if I told you that your startup can avoid making a product, it just needs to suggest that it might make a product and see if anybody agrees to buy it? You might think your humble author to be mad. What if I told you that a former CTO of a startup that never managed an exit wrote that on a blog, and then again in a book?",
  "title": "Eric Ries"
}