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Three Million People Tried To Get Into Ulta Beauty World. Here’s Why It Matters Beyond The Swag Bags

Black Women's Lifestyle Guide, Black Love & Beauty Trends | Ess… April 21, 2026
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Beauty has always been serious business. What’s newer is how one event can move an entire city’s economy. Ulta Beauty World, now in its second year, brought over 5,000 people […] The post Three Million People Tried To Get Into Ulta Beauty World. Here’s Why It Matters Beyond The Swag Bags appeared first on Essence.

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