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  "path": "/beauty/ulta-beauty-world-economic-impact/",
  "publishedAt": "2026-04-21T01:07:58.000Z",
  "site": "https://www.essence.com",
  "tags": [
    "Three Million People Tried To Get Into Ulta Beauty World. Here’s Why It Matters Beyond The Swag Bags",
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  "textContent": "Beauty has always been serious business. What’s newer is how one event can move an entire city’s economy. Ulta Beauty World, now in its second year, brought over 5,000 people […]\n\nThe post Three Million People Tried To Get Into Ulta Beauty World. Here’s Why It Matters Beyond The Swag Bags appeared first on Essence.",
  "title": "Three Million People Tried To Get Into Ulta Beauty World. Here’s Why It Matters Beyond The Swag Bags"
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