Apple Explains MacBook Neo Name and Budget Laptop Strategy

Apple recently explained the thinking behind the name MacBook Neo, a new laptop designed to expand the company’s reach into the entry-level computer market. According to Apple executives, the device is not simply a cheaper Mac. Instead, it represents a fresh approach to affordable laptops. The MacBook Neo starts at $599, making it one of […] The post Apple Explains MacBook Neo Name and Budget Laptop Strategy appeared first on TUAW.