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  "path": "/2026/03/07/apple-explains-macbook-neo-name-and-budget-laptop-strategy/",
  "publishedAt": "2026-03-07T08:02:54.000Z",
  "site": "https://www.tuaw.com",
  "tags": [
    "Apple",
    "MacBook",
    "Apple Explains MacBook Neo Name and Budget Laptop Strategy",
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  "textContent": "Apple recently explained the thinking behind the name MacBook Neo, a new laptop designed to expand the company’s reach into the entry-level computer market. According to Apple executives, the device is not simply a cheaper Mac. Instead, it represents a fresh approach to affordable laptops. The MacBook Neo starts at $599, making it one of […]\n\nThe post Apple Explains MacBook Neo Name and Budget Laptop Strategy appeared first on TUAW.",
  "title": "Apple Explains MacBook Neo Name and Budget Laptop Strategy"
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