'We're Not Selling Hamburgers' — Take-Two Boss Says GTA 6 Marketing Has to Be 'Delicate' and Feel 'Real'
Video Game News, Reviews, and Walkthroughs - IGN [Unofficial]
February 5, 2026
The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6 this summer, saying it needs to be "delicate."
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