{
  "$type": "site.standard.document",
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreibj3qumqf5qvsmzncpcfynfdffumuc4e2x5hgufmpo7gfcgpwtjay"
    },
    "mimeType": "image/jpeg",
    "size": 2814415
  },
  "path": "/articles/were-not-selling-hamburgers-take-two-boss-says-gta-6-marketing-has-to-be-delicate-and-feel-real",
  "publishedAt": "2026-02-05T12:02:46.000Z",
  "site": "https://www.ign.com",
  "textContent": "The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6 this summer, saying it needs to be \"delicate.\"",
  "title": "'We're Not Selling Hamburgers' — Take-Two Boss Says GTA 6 Marketing Has to Be 'Delicate' and Feel 'Real'"
}