Homebuilders’ spring toolbox: Incentives rose, but conversion stayed weak

Part of this is telling you what you already know. So, make sure you get to the second part. A string of better-than-expected quarters for new-home development players following the pandemic’s onset in 2020 had to end sometime. It did. The first half of 2026 delivered a worse-than-expected spring selling season for many homebuilders — […]