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  "path": "/articles/builder-incentives-weak-conversion/",
  "publishedAt": "2026-06-09T20:52:15.000Z",
  "site": "https://www.housingwire.com",
  "tags": [
    "Leadership",
    "The Builder's Daily",
    "Homebuilders",
    "HWmember",
    "New Home Sales"
  ],
  "textContent": "Part of this is telling you what you already know. So, make sure you get to the second part. A string of better-than-expected quarters for new-home development players following the pandemic’s onset in 2020 had to end sometime. It did. The first half of 2026 delivered a worse-than-expected spring selling season for many homebuilders — […]",
  "title": "Homebuilders’ spring toolbox: Incentives rose, but conversion stayed weak"
}