How Fashion Brands Are Winning the Winter Olympics | The Debrief
The Business of Fashion
February 11, 2026
Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.
Discussion in the ATmosphere