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  "path": "/podcasts/sports/how-fashion-brands-are-winning-the-winter-olympics-the-debrief/",
  "publishedAt": "2026-02-11T15:59:09.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Strict Olympic marketing rules are forcing brands to get creative. BoF reporters Haley Crawford and Mike Sykes explain how fashion labels are turning the Winter Games into a global advertising moment for winterwear. Plus, they talk about Bad Bunny and all the other fashion moments at the Super Bowl.",
  "title": "How Fashion Brands Are Winning the Winter Olympics | The Debrief"
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