Mumumelon Trolls Lululemon With A Store Right Across It And We Love It

A fake brand just did what years of criticism could not. In Marylebone, London, a look-alike store to Lululemon Athletica was spotted. But this dupe did more than just turn heads. It raised questions that went far beyond copyright infringement. This look-alike store was Mumumelon, an activist-led dupe of the famous brand that unapologetically duped […]