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  "path": "/mumumelon-trolls-lululemon-with-a-store-right-across-it-and-we-love-it/",
  "publishedAt": "2026-04-29T17:49:44.000Z",
  "site": "https://edtimes.in",
  "tags": [
    "Fashion",
    "action speaks louder",
    "activist campaign",
    "climate activism",
    "eco friendly brands",
    "environmental impact fashion",
    "ethical fashion",
    "fashion industry climate change",
    "fashion sustainability",
    "fast fashion pollution",
    "greenwashing debate",
    "london pop up store",
    "Lululemon",
    "lululemon controversy",
    "mumumelon",
    "renewable energy fashion",
    "retail activism",
    "scope 3 emissions",
    "Sustainable Fashion",
    "sustainable supply chains",
    "viral brand stunt"
  ],
  "textContent": "A fake brand just did what years of criticism could not. In Marylebone, London, a look-alike store to Lululemon Athletica was spotted. But this dupe did more than just turn heads. It raised questions that went far beyond copyright infringement. This look-alike store was Mumumelon, an activist-led dupe of the famous brand that unapologetically duped […]",
  "title": "Mumumelon Trolls Lululemon With A Store Right Across It And We Love It"
}