The ‘Sharmaine’ effect: The viral naming trend behind ‘Vanessa’ and ‘Melanie’

What happens when an orange decides it no longer wants to be called an orange? Apparently, brands, businesses and social media pages across the Philippines start playing along. A joke that began in a TikTok comedy skit has grown into a full-blown online phenomenon, with companies renaming products, tweaking popular titles, and even reimagining their […] The post The ‘Sharmaine’ effect: The viral naming trend behind ‘Vanessa’ and ‘Melanie’ appeared first on Interaksyon.