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  "path": "/trends-spotlights/2026/06/02/314354/sharmaine-effect-viral-naming-trend-behind-vanessa-melanie/",
  "publishedAt": "2026-06-02T02:57:08.000Z",
  "site": "https://interaksyon.philstar.com",
  "tags": [
    "Trends + Spotlights",
    "Avocadoria",
    "Baet",
    "Melanie",
    "Netflix Philippines",
    "Sharmaine",
    "SM City Legazpi",
    "TGIFriday's",
    "Vanessa",
    "The ‘Sharmaine’ effect: The viral naming trend behind ‘Vanessa’ and ‘Melanie’",
    "Interaksyon"
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  "textContent": "What happens when an orange decides it no longer wants to be called an orange? Apparently, brands, businesses and social media pages across the Philippines start playing along. A joke that began in a TikTok comedy skit has grown into a full-blown online phenomenon, with companies renaming products, tweaking popular titles, and even reimagining their […]\n\nThe post The ‘Sharmaine’ effect: The viral naming trend behind ‘Vanessa’ and ‘Melanie’ appeared first on Interaksyon.",
  "title": "The ‘Sharmaine’ effect: The viral naming trend behind ‘Vanessa’ and ‘Melanie’"
}