‘Electric dreams’: Tobacco heating system launches new purple device, global experience campaign
Interaksyon [Unofficial]
May 20, 2026
A new Electric Purple version of the ILUMA i tobacco heating device was launched alongside “Electric Dreams,” a campaign featuring international travel and lifestyle experiences for adult smokers and users of smoke-free alternatives. IQOS said the campaign includes five curated experiences in destinations such as Portugal, Slovenia and South Korea. Activities mentioned by the company […]
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