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  "path": "/trends-spotlights/2026/05/20/313725/electric-dreams-tobacco-heating-system-launches-new-purple-device-global-experience-campaign/",
  "publishedAt": "2026-05-20T02:34:01.000Z",
  "site": "https://interaksyon.philstar.com",
  "tags": [
    "Trends + Spotlights",
    "‘Electric dreams’: Tobacco heating system launches new purple device, global experience campaign",
    "Interaksyon"
  ],
  "textContent": "A new Electric Purple version of the ILUMA i tobacco heating device was launched alongside “Electric Dreams,” a campaign featuring international travel and lifestyle experiences for adult smokers and users of smoke-free alternatives. IQOS said the campaign includes five curated experiences in destinations such as Portugal, Slovenia and South Korea. Activities mentioned by the company […]\n\nThe post ‘Electric dreams’: Tobacco heating system launches new purple device, global experience campaign appeared first on Interaksyon.",
  "title": "‘Electric dreams’: Tobacco heating system launches new purple device, global experience campaign"
}