“Our job is to turn around the business": New Xbox chief strategy officer says joining was "irresistible," and his goal is "reviving storied franchises"
Windows Central - News, Reviews & Help on Windows 10, Windows 1…
May 21, 2026
As part of plans for "strengthening Xbox’s console business," its new CSO Matthew Ball aims to elevate Microsoft's social "creator-centric" games.
Discussion in the ATmosphere