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  "path": "/gaming/xbox/new-xbox-chief-strategy-officer-says-joining-was-irresistible-and-his-goal-is-reviving-storied-franchises",
  "publishedAt": "2026-05-21T19:08:15.000Z",
  "site": "https://www.windowscentral.com",
  "tags": [
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  "textContent": "As part of plans for \"strengthening Xbox’s console business,\" its new CSO Matthew Ball aims to elevate Microsoft's social \"creator-centric\" games.",
  "title": "“Our job is to turn around the business\": New Xbox chief strategy officer says joining was \"irresistible,\" and his goal is \"reviving storied franchises\"",
  "updatedAt": "2026-05-21T19:08:56.000Z"
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