VEHICLE DISPLAY CONTROL DEVICE

A vehicle display control device, which adjusts a brightness of a display image as a display image brightness of a head-up display that superimposes and displays the display image as a virtual image over a foreground scenery of the vehicle by projecting the display image onto a projection member, includes: a visual line position specifying unit that specifies a visual line position of the driver of the vehicle; and a display control unit that adjusts the display image brightness according to the brightness in a set range of the foreground scenery with respect to the visual line position as a reference point.