NAVIGATION CONTROL DEVICE, NAVIGATION METHOD AND NON-TRANSITORY COMPUTER-READABLE RECORDING MEDIUM

A navigation control device includes an image data acquisition unit, a subject specifying unit, a subject position information acquisition unit, and a route guidance unit. The image data acquisition unit is configured to acquire image data. The subject specifying unit is configured to recognize a subject in the image data that is acquired by the image data acquisition unit and specify the subject. The subject position information acquisition unit is configured to acquire position information corresponding to the subject that is specified by the subject specifying unit. The route guidance unit is configured to set, as a destination, the position information corresponding to the subject that is specified by the subject specifying unit and provide route guidance.