DRIVING SUPPORT APPARATUS, CONTROL METHOD OF VEHICLE, AND NON-TRANSITORY COMPUTER-READABLE STORAGE MEDIUM

A driving support apparatus in a vehicle, includes: an information acquisition unit configured to acquire peripheral information of the vehicle; a risk prediction unit configured to predict a risk region on the periphery of the vehicle using the peripheral information; a sight line specifying unit configured to specify a position of a sight line of a driver of the vehicle in the peripheral information; and a control unit configured to switch driving support control based on a degree of deviation between the risk region predicted by the risk prediction unit and the position of the sight line specified by the sight line specifying unit.