VEHICLE COLLISION AVOIDANCE ASSIST APPARATUS

A vehicle collision avoidance assist apparatus (10) executes a collision avoidance control for avoiding a collision of an own vehicle (100) with an object (200) ahead of the own vehicle (100). The apparatus (10) determines whether a driver of the own vehicle (100) has a collision self-avoidance probability that the driver can avoid a collision of the own vehicle (100) with the object (200) ahead of the own vehicle (100) by carrying out a driving operation to the own vehicle (100). When the apparatus (10) determines that the driver does not have the collision self-avoidance probability, the apparatus sets a start timing to startexecuting the collision avoidance control to a timing earlier than the start timing set when the apparatus (10) determines that the driver has the collision self-avoidance probability.