SALES ROUTE PLANNING USING AN INTERACTIVE ELECTRONIC MAP DISPLAYED ON A GRAPHICAL USER INTERFACE (GUI) OF A MOBILE SOFTWARE APPLICATION EXECUTING ON A WIRELESS MOBILE COMPUTER DEVICE

Navigating a neighborhood using an interactive electronic map displayed on a graphical user interface (GUI) of a mobile software application executing on a wireless mobile computer device. In some embodiments, a method may include displaying in a graphical user interface (“GUI”) an image of a map of a sales region on an electronic display of the mobile device, including a plurality of potential sales targets; providing a database comprising sales information for at least some of the plurality of potential sales targets; processing the sales information to generate predictive data for at least some of the potential sales targets, the predictive data indicating a relative sales potential for at least some of the potential sales targets; and displaying in the GUI a plurality of icons depicted on the map and each corresponding to a geographic location of a potential sales target within the sales region, wherein a first subset of the plurality of icons each have at least one characteristic distinguishing it from a second subset of the plurality of icons and wherein the characteristic indicates a relatively higher sales potential for potential sales targets in the first subset than those in the second subset and based on the predictive data.