METHOD OF AUTOMATICALLY CONTROLLING VEHICLE AUTO-HOLD

A method of automatically controlling vehicle auto-hold includes: collecting information on a vehicle traveling condition that applies when a driver operates a brake pedal while a vehicle is traveling; selecting learning data for learning on a pattern of a driver's operation from among pieces of the information collected in the collecting of the information on the vehicle traveling condition and storing the selected learning data; performing the learning on the pattern of the driver's operation based on the learning data and generating a categorization model for the pattern of the driver's operation according to a result of the learning; and determining whether or not to cause the auto-hold switch to enter an automatic operation mode while the vehicle is traveling, using the categorization model, and selectively causing the auto-hold switch to enter the automatic operation mode according to a result of the determining.